How many visitors come to your web site without buying a thing?

If you answered, “Too many!” then read on to discover the secrets that keep them glued to your content and begging for more.

Is it too easy to leave your site?

What does your site look like?

If it isn’t pleasing to the eye, then most vision-weary web surfers will go for the mouse and click away fast. There are a lot of visual turn-offs you have to consider in designing your site.

You’re not saying what they want to hear.

If the front page of your web site is just an advertisement for your product, you will lose the 95 percent of visitors who come to your site because they’re interested in your topic (and not necessarily your product).

In order to attract and keep visitors, you need more than just sales copy. You need substance.

Secret #3: Looks Aren’t Everything (But They Sure Don’t Hurt)

A successful web site combines appealing looks with meaty content that keeps potential buyers exploring your site. The longer they stay in your domain, the more likely they are to buy! Follow these tips for hanging your web site in the stratosphere of success.

Go easy on the graphics. Sure, images and flash presentations look great—but in most browsers a graphics-heavy page takes a long time to load, and buyers won’t hang around to wait when there are plenty of other options available.

Choose a font style that’s easy to read. If you’re selling a book on relationships, putting all your web copy in Edwardian Script ITC  will not get the romance juices flowing. It will, however, cost you sales.

Teach them something. Provide more than just thrilling monologues about how great your product is. Write articles on your topic or reprint articles from internet databases. After spending half an hour reading through exciting and informative pieces of your topic, they will want to learn more.

Show your marketing savvy by providing a sign-up box or link for your newsletter, e-zine or auto responder (*gasp* – you don’t have any of those?)

James Berry